Data Driven Marketing Strategies

Why are companies battling for acquiring more and more data in the new age? How can the new marketeers expand their business using data in the right way? How can data help in understanding consumer behavior? Ammar Hassan, focuses on how data is transforming into fuel for the next generation. He suggests how New Age marketers should focus on data for developing concrete marketing strategies. Hassan having relevant experience of years talks about the human element of marketing and why it should be at the forefront. While focusing on the value of understanding the data structures, he lays emphasis on collecting the right data and at the right time. Moreover, how this collection of right data can help a company expand.

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