Tao of Sustainability, an holistic attitude to make the seventh generation principle real and effective.

Why is the act of humility required? What are the key takeaways about COVID? How are global sustainability goals important in bringing the revolution? What are the important factors in achieving sustainability? How brands are setting new narratives and stances for the world? Why is it necessary to learn market and consumer habits? Delfino emphasizes on the importance of adapting to the ways of the natural world rather than material world. He suggests that an act of humbleness is necessary which is why nature and economy should both be taken into account as proportional to each other. Delfino highlights that COVID has taught us that we are facing the same challenges which require collective progress towards global sustainability goals, especially SDGs. Transparency is necessary in achieving truthfulness in narrative building and marketing objectives to enhance long term growth. He further proposes that brands need to be honest with their storytelling behind their inspiration and stance building as consumers have a huge role in ensuring sustainability. He further focusses that life choice must be in line with the conscience. Values combined with technology and finance regulation is the key in ensuring sustainability.

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