From Flash of Lightning to Enlightening: Building on the Covid Opportunity

How pandemic has created new opportunities for technology and innovation? How consumer mindset changed after the pandemic? Why is the role of technology important in marketing? Why is “digitization” considered the future? Khan highlights that pandemic has entirely changed everything in terms of innovation, connection, productivity, marketing and customer service. He elaborates that almost everything around us has become digitized i.e. energy solutions, solar energy, electric cars etc. since the pandemic, customer demands and values have changed. Other than pandemic, the availability of new tech devices has granted access to various social media platforms that make and break the survival and marketing value of brands. He states that technology was there for the past ten years but the pandemic has brought a great shift creating many advantageous marketing strategies for businesses. Khan further emphasizes that the future is for sure digital which is why it is necessary to explore and learn about new digital channels and strategies.

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