Redesign Through Marketing: a Consumer Neuroscience based reconstruction

What is marketing and how is it important? How can we restructure and redefine through marketing? How can you apply neuroscience into marketing strategy? Karala in her speech discusses what marketing is, and she gives her insight on marketing, which she considers as a kind of science. She furthers her discussion involving neuroscience and its application in the industry of marketing. Karla highlights how human emotions are at play when making such decisions, and they cannot be overlooked.

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