Designing Business Ecosystem in the Next New Normal for the Thai Economy

Is the world going to be the same, like it was before COVID-19 time? How can democracy be a factor in defining the political ecosystem? Should the marketing plan be aligned with the span of government? Has COVID-19 changed the marketing system? Dr. Pacapol Anurit focuses on various realities of the market and business, keeping in view the government policies and the existence of democracy. He suggests to the audience that before planning a marketing strategy they must look at the stats of conservative consumers, liberal consumers and also focus on their mindset and how expose these consumers are to globalization. On the positive note, he shared his thoughts that the pandemic has moved a lot of people towards using technology.

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