「キシリトール」が実践するSDGsのナラティブNarrative of SDGs - LOTTE XYLITOL -

Should brands aim for perception change? How to overcome the competition in the market environment? How can narrative be developed in the world? What does narrative and narrative script in the world of business and marketing? Has the influence of Corona changed the behavior of our customers significantly? Takaaki Oagawa, talking about narrative, says that the fact that the narrative will be released also means that the company has announced the structure of the narrative and has begun to develop it. The important thing she says is how to draw the narrative in the script above and all communication marketing communication activities are consistent in their participation. She further says that even now, the future is uncertain. Such an unstable situation continues.

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