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星野 佳路Yoshiharu Hoshino
株式会社星野リゾート 代表取締役社長
講演内容日本語通訳
顧客志向のマーケティングで違いを作れ 〜混乱したホテル業界への警鐘〜Make a Difference with Customer-Centric Marketing : A Wake-up Call to the Hotel Industry in Chaos
How can the resort industry recover in the time of COVID? What are the reasons behind the success of the hotel industry in Japan? What are the marketing strategies behind the success? How is branding impacting the growth in the tourism sector in Japan? Yoshiharu in his speech talks about the marketing strategies that are required to restore the industry in Japan that has been badly affected due to the pandemic. He shares the success story of his resorts that have been operational since the last 107 years in Japan. He explains the marketing strategies that are being adopted to increase tourism which will directly benefit the hotel industry. He talks about the importance of branding for the success of business and what new marketing strategies should be incorporated in the plan for the revival of the business.
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慶應義塾大学経済学部卒業後、コーネル大学ホテル経営大学院修士課程修了。1991年、星野温泉（現・星野リゾート）社長（現・代表）に就任。現在の運営拠点は、ラグジュアリーリゾート｢星のや｣、温泉旅館｢界｣、リゾートホテル｢リゾナーレ｣、都市観光ホテル｢OMO（おも）｣、ルーズに過ごすホテル「BEB（ベブ）」の5ブランドなど国内外で51か所に及ぶ。